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Marketing Strategy Program
1- Introduction to Marketing Strategy
Welcome to SFBS! (1:22)
How to utilize this Marketing Strategy Training Program
Handouts for Course
101-What Influences Customer Purchases (10:17)
102-Creating a Social Media Strategy (16:05)
103-The Hook Model of Behavioral Design (10:24)
104-Social Selling (11:53)
🧪 AI Generated Assessment - Introduction to Marketing
💡Tip - Follow SFBS on LinkedIn & YouTube
Follow SFBS on LinkedIn and YouTube to Receive Latest Updates
2-Developing Marketing Strategy
201-Developing Your Marketing Strategy (8:49)
202-The Marketing Mix and the 4Ps of Marketing (9:36)
203-Supply and Demand Curves (10:33)
204-The 4S Web Marketing Mix (8:19)
205-Market Sizing (9:47)
🧪 AI Generated Assessment - Developing Marketing Strategy
3-Market Segmentation
301-Empathy Mapping (9:12)
302-Market Segmentation (11:52)
303-RFM Segmentation (9:40)
304-The Segmentation, Targeting and Positioning (STP) Marketing Model (10:09)
🧪 AI Generated Assessment - Market Segmentation
4- Product/Service Launch & Adoption
The Product Life Cycle (8:52)
Content Marketing (11:25)
The Product Diffusion Curve (5:13)
🧪 AI Generated Assessment - Product/Service Launch & Adoption
5- Customer Engagement & Journey
The Sales Funnel (4:30)
Customer Journey Maps (11:01)
Business Ethnography (12:39)
Designing Future State Customer Journeys (9:23)
🧪 AI Generated Assessment - Customer Engagement & Journey
6- Building & Growing Reputable Brands
Perceptual Mapping (9:41)
The Brand Pyramid (11:04)
Kapferers Brand Identity Prism (10:02)
How to Build a Positive Corporate Brand Reputation (10:32)
🧪 AI Generated Assessment - Building & Growing Reputable Brands
7- Target the Right Audience
Using Focus Groups (9:38)
The Marketing Research Mix (5:04)
Developing Personas (13:50)
The Ansoff Matrix (7:15)
🧪 AI Generated Assessment - Target the Right Audience
8- Grow Your Business
Customer Intimacy (11:42)
Kellers Brand Equity Model (14:47)
The Buy/Sell Hierarchy (8:54)
Net Promoter Score (8:10)
🧪 AI Generated Assessment - Grow Your Business
💡Tip - Give 20%, Get 20%
💡Tip - Give 20%, Get 20%
Claim Earned Continuing Education Credits - For Retaining Certificates (PMP, CSM, CAPM, etc.)
Claim Earned Continuing Education Credits - For Retaining Certificates (PMP, CSM, CAPM, etc.)
Bonus Lecture - Discount for our paid programs
Bonus Lecture - Discount for our paid programs
304-The Segmentation, Targeting and Positioning (STP) Marketing Model
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