Marketing Strategy Training Program
Boost revenue and profit by targeting the right segments, designing effective go-to-market strategies, and building high-value brands. Align your marketing and promotion efforts with business strategy to maximize Return on Investment.
Marketing Strategy Training Program Covers:
- Fundamentals of Marketing - Explore the influences that affect customer purchases. Identify the bricks of a successful marketing strategy.
- Develop Marketing Strategy - Generate your unique marketing strategy to secure the desired corner in the marketplace. Learn the Marketing Mix, the 4Ps of Marketing, Market Sizing, and more.
- Market Segmentation - Explore the marketplace to find the most profitable segment for your business. Develop user personas for your domain to target your customers effectively.
- Content Marketing - Content is king in today's marketing world. Learn how to develop engaging content for your audience.
- Sales Funnel - Each organization has its unique sales funnel on the way from customer acquisition to loyal customers. Improve your sales skills to excel in your sales and marketing process.
- Brand Building - Rome was not built in one day. You will learn the steps to create a strong and reputable brand.
What You Earn
Certificate of Completion
Certificates prove your proficiency in a particular area, making you a more attractive candidate to potential employers. They are powerful to highlight your commitment to continuous learning and self-improvement. Boost your resume with a Certificate of Completion from San Francisco Business School.
Highlight Your Certificate
Showcase your Certificate in your resume and LinkedIn Profiles. LinkedIn users who've added certifications to their profile increased by 44% in the last two years. Having business certificates on your profile or resume can set you apart from other applicants.
Program Curriculum
- Welcome to SFBS! (1:22)
- How to utilize this Marketing Strategy Training Program
- Handouts for Course
- 101-What Influences Customer Purchases (10:17)
- 102-Creating a Social Media Strategy (16:05)
- 103-The Hook Model of Behavioral Design (10:24)
- 104-Social Selling (11:53)
- 🧪 AI Generated Assessment - Introduction to Marketing
What Our Alumni Says
"Especially, market sizing and market segmentation parts of the program helped me in my job to create more targeted campaigns. The case studies from companies like Amazon, Netflix, Ford, Marriott, and many more were inspiring."
You can see other reviews on our Google and Trustpilot pages.
30 Days Money Back Guarantee
San Francisco Business School is proud to offer a 30-day money-back guarantee with no questions asked.
After the 30-day period, you will not be able to get a full refund, but you may cancel the subscription any time you like.
To be eligible for a refund, you must not exceed 10% of the program you attended.
Our overall full refund rate is 0.29%
You have absolutely nothing to lose.
Who Should Attend?
- Early and Mid-Career Professionals - Prepare for managerial and leadership roles in marketing after working as an individual contributor or functional specialist.
- Managers and Directors - Build greater self-awareness and explore ways to generate new marketing strategies to overcome challenging business circumstances and sail into new oceans.
- Consultants and Investors - Develop techniques for assessing the current marketplace, generate effective marketing strategies, deploy your marketing strategy, and continuously evolve through the way to success.
Related Programs
Frequently Asked Questions
What is covered in the Marketing Strategy Training Program?
The program has six sections.
- Introduction to Marketing Strategy
- Developing Marketing Strategy
- Market Segmentation
- Content Marketing
- Sales Funnel
- Brand Building
What are the eligibility criteria for this Marketing Strategy Certification Program?
There is no eligible criteria to enroll. However, the program is best suited for:
- Busy, ambitious professionals looking to advance their leadership and technical capabilities while on the job
- Individual contributors and managers in organizations who are keen to add value to their team and the organization
- Early and mid-career engineering, science, and research professionals
What should I expect from this Marketing Strategy Certification Training Program?
As a part of the executive leadership training, you will receive the following:
- Professional certificate of completion from San Francisco Business School
- Connect with an international community of professionals
- Letter of enrollment (available on request)
What certificate will I receive?
You will receive a “Certificate of Graduation” from San Francisco Business School upon completing this Marketing Strategy Training program. No grades are assigned for the Marketing Strategy Training Program. Participants will either be evaluated as complete or not complete. Completing 100% of the material will grant participants a “Certificate of Graduation”.
What are the benefits of obtaining a marketing certification?
A marketing certification can provide you with a solid foundation in the principles of effective marketing strategy generation. It can help you develop the skills and knowledge needed to become a more effective business professional in an organization. A certificate can also enhance your career prospects and earning potential.
What are the course materials for the Marketing Strategy Training Program?
Upon registration and payment for the program, you will have complete access to the course materials. Course materials cover downloadable handouts, cheat sheets, case studies, video lectures, quizzes and more.
How should I list the Marketing Strategy certificate on my resume?
Once you've earned your Certificate of Graduation, list it on your resume along with the date of completion:
San Francisco Business School
Certificate in Marketing Strategy
[Program Start Month and Year]
List your certificate on your LinkedIn profile under "Education" with the language from the Credential Verification page:
School: San Francisco Business School
Dates Attended: [The year you participated in the program]
Degree: Other; Certificate in Marketing Strategy
Field of Study: Leave blank
Grade: Complete
Activities and Societies: Leave blank
For the program description on LinkedIn, please use the following:
Marketing Strategy is a 20-hour online certificate program from San Francisco Business School. The Marketing Strategy program is designed to help individuals generate marketing strategies for the ever-changing business environment. This course leverages self-assessments, case studies, and the perspectives of fellow learners to enable participants to build greater self-awareness and enhance the versatility of their strategic style and approach.
How are SFBS Online courses delivered?
We offer 100% online and self-paced programs on the San Francisco Business School Online course platform.
Our platform features highly produced videos of SFBS faculty and guest business experts, interactive graphs and exercises, case studies from real companies, and opportunities to contribute to a vibrant online community.
Are SFBS Online programs available in languages other than English?
We expect to offer our courses in additional languages in the future but, at this time, our programs can only be provided in English.
All course content is delivered in written English. Closed captioning in English is available for all videos. There are no live interactions during the course that require the learner to speak English. Coursework must be completed in English.
Do I need to come to campus to participate in San Francisco Business School programs?
No, all of our programs are 100% online, self-paced, and available to participants regardless of their location.
How do I enroll in a course?
San Francisco Business School does not have any prerequisite for learners to attend the programs. Although SFBS does not have any requirements, we recommend that learners have a few years of professional experience to attend our programs. Our target audience is mid-senior-level professionals, managers, and leaders.
Does San Francisco Business School offer an online MBA?
Yes, San Francisco Business School offers an online MBA program. Our MBA program covers the following business certificate programs.
- Executive Leadership
- Strategy Creation & Execution
- Marketing Strategy
- Decision Making
- Problem-Solving
- Project Management
- Schedule Management
- Stress Management
- Communication Management
What are my payment options?
We accept payments via credit card. Some learners may qualify for scholarships or financial aid, which will be credited against the Program Fee before payment. Your scholarship or financial aid may be applied to your transaction upon purchase as well.
In all cases, net Program Fees must be paid in full (in US Dollars) to complete registration before attending the program.
What are the policies for refunds and deferrals?
San Francisco Business School is proud to offer a 30-day money-back guarantee with no questions asked. After the 30-day period, you will not be able to get a full refund, but you may cancel the subscription any time you like.
To be eligible for a refund, you must not exceed 10% of the program you attended. Our overall full refund rate is 0.29%.